Description
Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.
THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants.
Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to:
- Ask questions that uncover real problems (not compliments)
- Recognize false positives before they cost you months of work
- Separate customer opinions from actual evidence
- Validate ideas without pitching or selling
This updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic.
If you’re building something new, read this before you build the wrong thing.
Product Details
Writer: Fitzpatrick, Rob
Release Date: 2027-05-11
FOC Date: 2027-04-06
Page Count: 144
All comics ship bagged and boarded.
SKU: 9798893312560
Barcode: 9798893312560
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About Pop Weasel
Pop Weasel has a team of 4 who all enjoy Pop Culture. We are based in Christchurch and enjoy spending time playing board games, reading and just hanging out.
We love reading and the story telling that goes into comics, graphic novels and manga inspired us to open a comic book store to help share that passion with others.
We sell online only allowing us to offer some of the best deals around. Pop Weasel is a comic bookshop based in Christchurch, New Zealand.
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