Synopsis

In the next decade, nearly 70 percent of US small businesses will fail…Why? Competition. Stock market downturns. Geopolitical crisis. Poor planning. Or no planning at all. Millions of companies struggle to make it past one year, but how do the rare few manage to transform into some of the most enduring businesses in the world? If the current culture dictates disruption, is it still even possible to future-proof your business? The answer is yes. This playbook, developed by Eric Becker, will show you how it’s done. As a global leader in private equity and wealth management, Eric has successfully bought and sold over 150 businesses, while also guiding some of the world’s most powerful founders, entrepreneurs, and ultra-high net worth families. By leveraging his own success along with the lessons he’s learned in the board rooms of billion-dollar start-ups and iconic legacy brands, Eric has developed the key plays that he believes can fortify a business to thrive. The Long Game highlights a curated collection of companies that have defied the odds and thrived for over a century. Through meticulous research and in-depth interviews with CEOs, historians, and key decision makers, this book delves into the pivotal strategies and decisions that enabled these companies to adapt and remain competitive on a global stage. If you are a leader, founder, or one of the over 580 million entrepreneurs with a dream to build a company with lasting impact, The Long Game is the book for you.

About The Author

Eric Becker has a rich history of starting, backing, and nurturing companies. His entrepreneurial journey began as an economics student at the University of Chicago, where he wrote his first business plan in his dorm room. Today, as the Co-Founder and Co-Chairman of Cresset, he oversees an award-winning multi-family office with over $50+ billion assets under management. Eric has become a go-to advisor for founders, entrepreneurs, private equity partners and ultra-high net worth families, connecting them with the likes of Mark Cuban, Ray Dalio, and Walter Isaacson. As a world-class entrepreneur, Eric co-founded Sterling Partners (1983), a growth private equity firm and later founded the Caretta Group (2015), a private investment firm that invests in customer-focused growth companies with compelling missions. His ventures also include Vennpoint (2015), a real estate investment firm and LifeCard International (Co-Founder), a healthcare technology company. Driven by a mission of mentorship and to pay it forward to the next generation of entrepreneurs, Eric’s relentless curiosity and insatiable appetite for learning led him to write his first book, The Long Game.Avy Stein is Co-Founder and Co-Chairman of Cresset, an award-winning multi-family office with over $65+ billion assets under management. Together with Founder, Eric Becker, Avy has been involved with starting, investing in, and growing over 150 businesses and raising funds totaling over $8 billion. A longtime investor and entrepreneur, Avy champions the well-being of founders, entrepreneurs, and business innovators and helps elevate the lives of the families Cresset serves.