Description
From the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.
As AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you’re building. The Fandom Playbook delivers proven strategies to create exactly that.
Behind each play are examples of entrepreneurs, nonprofit leaders, and business owners who built genuine fan communities and show exactly how they did it. Find the plays that fit your situation, commit to them for ninety days, and watch your customers become advocates.
You will learn how to:
- Share your genuine passions—even the ones that have nothing to do with what you sell—and attract customers who share them
- Give away your most valuable knowledge and watch loyalty follow
- Turn your happiest customers into your most credible source of new business
- Bring people together in person and let the neuroscience of proximity do the rest
- Build fandom from the inside out, starting with your own team
Solo founder or seasoned executive, scrappy nonprofit or growing brand—The Fandom Playbook gives you a clear, human-first path forward. Your fans are waiting.
Product Details
Writer: Scott, David Meerman
Release Date: 2026-12-15
FOC Date: 2026-11-10
Page Count: 328
All comics ship bagged and boarded.
SKU: 9781613084977
Barcode: 9781613084977
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Shipping
No, we ship all over the great country of New Zealand. Shipping starts from $4.50 for most of Christchurch, $8.50 for NZ and $13 for Rural delivery and will be shown at checkout.
It depends on where you are. From the moment your order has been packed and processed by Pop Weasel it will take 3-4 business days to arrive.
Rural
Rural deliveries will add an extra 2-3 days.
Availability & Delivery
Please refer to the product page for specific delivery timeframes and estimates, such as Available From Supplier or a listed Release Date. These details come directly from our suppliers and can change frequently.
Once the item arrives at Pop Weasel, we’ll carefully pick, pack, and ship your order via your chosen delivery method.
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Delivery details will be provided in a tracking information email.
We use NZ Post. Christchurch Deliveries maybe hand delivered.
Pop Weasel Guarantees
We always aim for make sure our customers love their orders, but if you do need to return an order, we’re happy to help. Just email us directly and we’ll take you through the process. Pop Weasel has a 90 day return guarantee for unused items. If your item has been opened get in contact and we will work with you to resolve any issues. Our terms exclude special order items which we deal with on a case by case basis.
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The same product must be available to you for delivery or collection and must be in-stock within New Zealand at the competitor. Includes GST and delivery charges. Price matches are limited to one per person per product.
About Pop Weasel
Pop Weasel has a team of 4 who all enjoy Pop Culture. We are based in Christchurch and enjoy spending time playing board games, reading and just hanging out.
We love reading and the story telling that goes into comics, graphic novels and manga inspired us to open a comic book store to help share that passion with others.
We sell online only allowing us to offer some of the best deals around. Pop Weasel is a comic bookshop based in Christchurch, New Zealand.
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