{"product_id":"super-mario","title":"Super Mario","description":"How Nintendo Conquered America\u003cbr\u003eThe definitive story of the rise of Nintendo.In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.\u003cbr\u003e\u003cstrong\u003eAbout Artists \u0026amp; Writers:\u003c\/strong\u003e\u003cbr\u003eJeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":43746487337151,"sku":"9781591845638","price":40.5,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/1689\/8751\/files\/9781591845638.jpg?v=1729034408","url":"https:\/\/popweasel.co.nz\/products\/super-mario","provider":"Pop Weasel","version":"1.0","type":"link"}