{"product_id":"lighthouse-marketing-how-to-build-a-local-brand-by-promoting-your-community-instead-of-promoting-yourself","title":"Lighthouse Marketing: How to Build a Local Brand by Promoting Your Community (Instead of Promoting Yourself)","description":"\u003cb\u003eReal Estate Marketing Has Changed. It’s Time Your Strategy Did Too.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eReal estate agents already know the hustle: cold calls, expensive leads, and non-stop pressure to be available 24\/7. \u003ci\u003eThe Lighthouse Effect\u003c\/i\u003e offers a smarter, more human way to grow without burning out.\u003cbr\u003e\u003cbr\u003eTim Chermak introduces the Lighthouse Strategy, a relationship-based approach that helps agents build local visibility, attract high-quality clients, and create a business that works for their life—not the other way around.\u003cbr\u003e\u003cbr\u003eLearn how to:\u003cbr\u003e\u003cul\u003e \u003cli\u003eBuild a recognizable brand in your community\u003c\/li\u003e \u003cli\u003eCreate content that builds real trust\u003c\/li\u003e \u003cli\u003eStop chasing cold leads and start attracting warm ones\u003c\/li\u003e \u003cli\u003eUse retargeting to stay top of mind\u003c\/li\u003e \u003cli\u003eGet referrals from peopleyou’ve never met\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eIf you’re tired of fighting for attention in a crowded market, \u003ci\u003eThe Lighthouse Effect\u003c\/i\u003e shows you how to stand out by simply showing up as yourself.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":46036986593471,"sku":"9798891883390","price":36.62,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/1689\/8751\/files\/70786-b2fb571e1d8c36fc7000897528d29fe1cbadfd499bc09726042ea6dd3ec2b5f7.jpg?v=1787025404","url":"https:\/\/popweasel.co.nz\/products\/lighthouse-marketing-how-to-build-a-local-brand-by-promoting-your-community-instead-of-promoting-yourself","provider":"Pop Weasel","version":"1.0","type":"link"}